Fractional CCO · Growth Strategy · Sales Leadership
Don’t decrease the goal, increase the effort
High-potential tech companies hire Edwin Kennedy when they need senior commercial leadership, without the full-time cost.
Fractional CCO · Growth Strategy · Sales Leadership
Don’t decrease the goal, increase the effort
High-potential tech companies hire Edwin Kennedy when they need senior commercial leadership, without the full-time cost.
Trusted by high-growth companies in tech, solutions & cloud.
Results by the numbers
years of experience
%
growth achieved
companies transformed
published book
Introduction
Growth is earned. Not promised.
In today’s market, sustainable growth doesn’t happen by accident. It requires a clear vision, the right leadership, and a team that truly commits. That’s exactly what SalesPulse delivers.
My name is Edwin Kennedy. I’ve spent 25+ years building, turning around, and scaling commercial organisations at companies like HCL Tech, EDS, T-Systems, Capgemini and The Datacenter Group, where we achieved 350% revenue growth in under two years.
Today, I work as a Fractional CCO. That means your company gets senior commercial leadership on a flexible basis: strategy, team building, go-to-market execution. The impact of a full-time C-suite executive, without the full-time cost.
Is SalesPulse for you?
We work best with:
- Scale-ups in tech, cloud, or IT-adjacent sectors (€2M–€50M revenue)
- Companies that are growing but commercially under-organised
- Founders and CEOs who know what they want but need a commercial leader to make it happen
- Organisations going through transformation: new market, new brand, new team
The approach: how we work
Clear goals. Committed teams. Measurable results.
Every engagement starts with three questions: What do you want to achieve? What do you have to work with? And what does success look like in 12 months?
We call this defining the 3 M’s: Mission, Mandate, and Means. Once those are clear, everything else follows.
The four steps
Dream Session: We start with short, focused sessions to make your vision concrete and measurable. Big ambition? Let’s put numbers on it.
Team Integration: We get to know your people. Their strengths, their frustrations, their ideas. Because the best strategy in the world fails without team buy-in.
The Plan: Within a few sessions, you get a concrete growth plan. Not a 60-page document no one reads, but an actionable roadmap with clear ownership.
The Success Squad: Through SalesPulse’s network of independent experts, we bring in exactly the right people when needed. Marketing, lead generation, legal, storytelling. Whoever you need, when you need them.
Small Talk About Big Deals
What if the strategies that close million-dollar deals could also transform your relationships, your confidence, and your life?
Written after the loss of his son Aaron, Edwin Kennedy shares the business wisdom that helped him keep going, and how big-deal thinking applies to everything that matters.
Testimonials
What clients say
“Edwin is one of those rare people you can only hope to meet once in a professional career. Achieving 350% growth and 120% of the sales target could not have been accomplished without his passion for performance. He is truly a natural leader.“
Jerry Gopal – Team lead at Sentia Netherlands
“If it’s about visioning, change management and business development, I highly recommend Edwin Kennedy. His inspiring nature and ability to make change happen was a critical success factor for our expansion into the Netherlands.”
Steven Martina – Former Vice Prime Minister of Curaçao & President CEO, Guardian Group Fatum
“Edwin loves to combine his passion for martial arts with doing business, applying the practice of looking toward people who will coach him and in turn looking toward the people with whom he will share his knowledge. This openness to learning and coaching is the foundation of his success. Edwin has developed relationships with entrepreneurs around the world, confidently coaching them to apply unique innovations for successful development.”
Pat Micalizio – Founder, Q Challenge Journey
Ready to grow?
I’d love to hear about your company’s growth challenge. No pitch, no pressure. Just a direct conversation about what’s possible.
Testimonials
What clients say
“Edwin is an old friend and trusted advisor from my days holding the CIO portfolio at Achmea and later Eureko Group. Even after I moved on to other responsibilities in the pension and investment industry, he remained an honest sounding board. As a former executive in the Indian technology scene, he is also involved in my current activities in Indian business and diaspora affairs.”
Ryan Tewari – Founder, Mahler Funds
“As a young entrepreneur, Edwin Kennedy was my coach, mentor and guide. From the start of BrandPit, and in the years that followed, I worked with SalesPulse to shape the big picture and the sales propositions, and to roll them out successfully. Through every phase of the business, Edwin could step into my shoes as an entrepreneur and see clearly what I needed to develop, and where it made more sense to bring in someone else.”
Danne de Vries – Founder, Brandpit & Purple People