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Stories and small talk

about big deals

About growth, people, success and challenges

Building a commercial team for Sentia

by | Apr 3, 2022 | Uncategorized | 0 Comments

"Don’t decrease the Goal, Increase the Effort" #thankyou #team . Since the beginning of 2021 we have worked on the mission to build One Commercial Sentia Netherlands...

IT sucks, unless you get it right

by | Dec 2, 2021 | Uncategorized | 0 Comments

I was invited by Simon Besteman, creator of the Dutch Cloud Community podcast, to talk about cloud and the role of executives. You can listen to the podcast - here -

Commerce and Opportunity in the Cloud

by | Sep 26, 2021 | Uncategorized | 0 Comments

What kind of business development roles and opportunities are out there in today’s Cloud Industry? What about if you didn’t grow up as a digital native? And, what’s...

Want Results?  Get to the CAAS

by | Sep 20, 2020 | Uncategorized | 0 Comments

You are incredibly driven to grow your business, but why isn’t it happening? We can help you realize your goals by getting to the CAAS (pronounced ‘cause’ when we say...

Our why

by | Sep 3, 2020 | Uncategorized | 0 Comments

✝ 7 November 2021: Sadly, Aaron passed away on November 7th, 2021. In celebration of his life and in honour of his memory through continuing to help those who could use...

CAAS (Interview)

by | Jul 7, 2020 | Uncategorized | 0 Comments

Our newly launched CAAS method, (sounds like “cause” in our Dutch accents) “Commerce As A Service” goes beyond simply sales to ensuring effective marketing,...

Growing pains

by | Apr 16, 2020 | Uncategorized | 0 Comments

Growing Pains Remember those classic parenting guides you turned to for help? And what they told you about what baby’s development looks like in those early years?...

Winning & The 4 Magic Questions

by | Mar 26, 2020 | Uncategorized | 0 Comments

4 qualifying questions: Do we want this customer? Do we want this deal? Can we deliver? How can we win? 1. Do we want this customer? Or maybe: how much do we want this...

The Lineup : Power of placement

by | Aug 28, 2019 | Uncategorized | 0 Comments

Enter a dojo anywhere in the world and the same scene unfolds. Everyone who enters - the devoted regular who waits all day to let off the steam, the pair of teens who...

Building a commercial team for Sentia

by | Apr 3, 2022 | Uncategorized | 0 Comments

"Don’t decrease the Goal, Increase the Effort" #thankyou #team . Since the beginning of 2021 we have worked on the mission to build One Commercial Sentia Netherlands...

IT sucks, unless you get it right

by | Dec 2, 2021 | Uncategorized | 0 Comments

I was invited by Simon Besteman, creator of the Dutch Cloud Community podcast, to talk about cloud and the role of executives. You can listen to the podcast - here -

Commerce and Opportunity in the Cloud

by | Sep 26, 2021 | Uncategorized | 0 Comments

What kind of business development roles and opportunities are out there in today’s Cloud Industry? What about if you didn’t grow up as a digital native? And, what’s...

Want Results?  Get to the CAAS

by | Sep 20, 2020 | Uncategorized | 0 Comments

You are incredibly driven to grow your business, but why isn’t it happening? We can help you realize your goals by getting to the CAAS (pronounced ‘cause’ when we say...

Our why

by | Sep 3, 2020 | Uncategorized | 0 Comments

✝ 7 November 2021: Sadly, Aaron passed away on November 7th, 2021. In celebration of his life and in honour of his memory through continuing to help those who could use...

CAAS (Interview)

by | Jul 7, 2020 | Uncategorized | 0 Comments

Our newly launched CAAS method, (sounds like “cause” in our Dutch accents) “Commerce As A Service” goes beyond simply sales to ensuring effective marketing,...

Growing pains

by | Apr 16, 2020 | Uncategorized | 0 Comments

Growing Pains Remember those classic parenting guides you turned to for help? And what they told you about what baby’s development looks like in those early years?...

Winning & The 4 Magic Questions

by | Mar 26, 2020 | Uncategorized | 0 Comments

4 qualifying questions: Do we want this customer? Do we want this deal? Can we deliver? How can we win? 1. Do we want this customer? Or maybe: how much do we want this...

The Lineup : Power of placement

by | Aug 28, 2019 | Uncategorized | 0 Comments

Enter a dojo anywhere in the world and the same scene unfolds. Everyone who enters - the devoted regular who waits all day to let off the steam, the pair of teens who...

Building a commercial team for Sentia

by | Apr 3, 2022 | Uncategorized | 0 Comments

"Don’t decrease the Goal, Increase the Effort" #thankyou #team . Since the beginning of 2021 we have worked on the mission to build One Commercial Sentia Netherlands...

IT sucks, unless you get it right

by | Dec 2, 2021 | Uncategorized | 0 Comments

I was invited by Simon Besteman, creator of the Dutch Cloud Community podcast, to talk about cloud and the role of executives. You can listen to the podcast - here -

Commerce and Opportunity in the Cloud

by | Sep 26, 2021 | Uncategorized | 0 Comments

What kind of business development roles and opportunities are out there in today’s Cloud Industry? What about if you didn’t grow up as a digital native? And, what’s...

Want Results?  Get to the CAAS

by | Sep 20, 2020 | Uncategorized | 0 Comments

You are incredibly driven to grow your business, but why isn’t it happening? We can help you realize your goals by getting to the CAAS (pronounced ‘cause’ when we say...

Our why

by | Sep 3, 2020 | Uncategorized | 0 Comments

✝ 7 November 2021: Sadly, Aaron passed away on November 7th, 2021. In celebration of his life and in honour of his memory through continuing to help those who could use...

CAAS (Interview)

by | Jul 7, 2020 | Uncategorized | 0 Comments

Our newly launched CAAS method, (sounds like “cause” in our Dutch accents) “Commerce As A Service” goes beyond simply sales to ensuring effective marketing,...

Growing pains

by | Apr 16, 2020 | Uncategorized | 0 Comments

Growing Pains Remember those classic parenting guides you turned to for help? And what they told you about what baby’s development looks like in those early years?...

Winning & The 4 Magic Questions

by | Mar 26, 2020 | Uncategorized | 0 Comments

4 qualifying questions: Do we want this customer? Do we want this deal? Can we deliver? How can we win? 1. Do we want this customer? Or maybe: how much do we want this...

The Lineup : Power of placement

by | Aug 28, 2019 | Uncategorized | 0 Comments

Enter a dojo anywhere in the world and the same scene unfolds. Everyone who enters - the devoted regular who waits all day to let off the steam, the pair of teens who...